MediaCom has been named Agency Network
of the Year at the 2013 M&M Global Awards - the fourth time in
five years that it has won this prize.
The agency also picked up four
separate category awards, demonstrating its ability to deliver
world-class strategy for Coca-Cola, Procter & Gamble (including
Gillette) and Shell.
The M&M Global Awards recognise
and celebrate leading multi-market advertising campaigns, the most
innovative and effective work and the finest coordination of
multi-local advertising strategies.
MediaCom's work was celebrated at the
awards in London last night, with the agency winning Best
Communications Strategy, The Effectiveness Award, The Sports
Performance Award and Best Automotive Campaign.
MediaCom also dominated the shortlist
with 17 entries covering work from more than 30 markets around the
world for clients including Universal Pictures, Volkswagen and
The wins maintain MediaCom's excellent
historical performance at global media awards competitions. It was
previously Agency Network of the Year for three years running at
the M&M Global Awards in 2009-2011 and won Agency Network of
the Year at the Festival of Media Global in 2010 and 2012.
Stephen Allan, MediaCom Worldwide's
Chairman and CEO, said, "We are delighted to have regained the
Agency Network of the Year crown at the M&M Global Awards 2013.
Having won the title four years out of five, this success
demonstrates our continued ability to deliver the very best in
cross-market thinking and best-in-class solutions for our clients.
We are also pleased to have led the shortlist with 17 entries.
Success with so many different brands and from many different
offices shows that we are delivering creativity and innovation
right across the network."
MediaCom's winning campaigns were as
MediaCom LATAM: Procter & Gamble, Gillette - "To your Armpits
Best Communications Strategy
MediaCom Indonesia/Malaysia/Singapore: Coca-Cola - "Spread the
Spirit: Coca-Cola Inspires a Massive Movement in Ramadhan and
MediaCom International: Shell - "Shell Helix: Driven to
The Sports Performance
MediaCom International: Procter & Gamble - "Thank You,