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MediaCom stars at dmexco in Cologne, Germany, 18-19 September 2013
MediaCom Argentina names Rodrigo Vieites as CEO
MediaCom retains UniCredit Global account
MediaCom Named Agency Network of the Year at M&M Global Awards 2013
MediaCom celebrates shortlist success at Festival of Media LatAm 2013
MediaCom Sport dials up Nasser Hussain for Skype London Mela task
MediaCom Melbourne retain Specsavers
MediaCom wins Adweek Media Plan of the Year for VW campaign
Skype signs up England cricket legend and former captain Nasser
Hussain to challenge festival-goers in the 'Skype Speedbowl
Challenge' at world-famous London Mela.
appointed sports marketing agency MediaCom Sport to use Nasser
Hussain at the Skype Pavilion - where a cricket training net will
be set up for the 'Skype Speedbowl Challenge'. Visitors can compete
to be the fastest bowler as measured by a state-of-the-art speed
as bragging rights, top bowlers get their name up in lights on the
digital display and the chance to bowl out cricket legend, Nasser
As well as making a number
of personal appearances for the brand, Nasser will also appear in
print, online and radio advertising.
Hussain, who captained
England for 45 matches between 1999 and 2003, was born in Madras,
India, and currently works a commentator for Sky Sports and ESPN
Star India. During his professional career he scored more than
20,000 runs including 52 centuries.
"Nasser Hussain travels the
world covering the sport he loves. He epitomises the kind of person
who can benefit most from keeping in touch with their friends,
family and colleagues using Skype," said James Hough, Director of
Sport at MediaCom Global. "Skype is all about bringing people
together - and we are delighted to be working with Nasser to
promote their new low rates to India and Pakistan to a global
audience of cricket fans."
BLINK #8 is out now.
The Systems Thinking Issue
Do you think about your communications as an interdependent system? If not, find out why you should.
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