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piatok, 30. 08. 13

MediaCom celebrates shortlist success at Festival of Media LatAm 2013


 

FOM LATAM

MediaCom has bagged eight shortlisted entries at this year's Festival of Media LatAm. MediaCom Colombia collected five nominations - more than any other agency from that country.

MediaCom's performance helped GroupM become the most recognised agency group on the shortlist, with 17 nominations in total.

The Festival of Media LatAm is the only focused event for the Latin American media industry, celebrating local media creativity and innovation.

Now in its fourth year, The Festival draws together the regional leadership of media agency networks, the most innovative media owners and Latin America's most powerful and progressive advertisers.

Winners will be announced on 27 September.

Click here to view the full shortlist.

MediaCom's shortlisted campaigns are:

Best in Communications Strategy 
MediaCom Mexico - P&G; Gillette Body Sense Launch

Best Engagement Strategy
MediaCom Colombia - Gynocanesten, Gynocanesten "entre nosotras" "Between us" 

Best Entertainment Platform 
MediaCom Colombia - Gynocanesten, Gynocanesten "entre nosotras" "Between us" 

Best Orginal Content 
MediaCom Colombia - Allianz, Having Incomplete Auto Insurance Is Like Having An Incomplete Vehicle 

Best Use of Content 
MediaCom Colombia - Gynocanesten, Gynocanesten "entre nosotras" "Between us"

The Effectiveness Award
MediaCom Mexico - P&G, Gillette Body Sense Launch
MediaCom Colombia - Allianz, Having Incomplete Auto Insurance Is Like Having An Incomplete Vehicle

The Pan-Latin America Award
MediaCom LatAm - Argo, Argo - An Extraordinary Story